🧠 New Study Finds: Millennials Would Rather Light Up Than Drink Up

Turns out, millennials are more likely to reach for a blunt than a beer — and honestly, we’re not surprised.

A new wave of research reveals a major shift in how younger generations choose to unwind. Health-conscious, financially squeezed, and fed up with hangovers, millennials (and their Gen Z successors) are choosing cannabis over alcohol in growing numbers.

🌿 Why Weed is Winning

1. No Hangovers, No Problem
   Cannabis gives you that chilled-out high without the morning regret. For many, a joint feels more balanced, more relaxing, and just more… adult.

2. Health-Conscious Culture
   Wellness isn’t just a trend — it’s a lifestyle. From plant-based diets to sober curiosity, young adults are rethinking how substances fit into their mental and physical health goals.

3. Money Talks
   Between rising rents and inflated beer tabs, weed comes out as the budget-friendly option. A little goes a long way, and for many, it’s a smarter investment in a good time.

4. Legal & Lit
   Cannabis legalization across Canada and parts of the U.S. has made weed more accessible — and less taboo. It’s not just a counterculture anymore, it’s culture period.

5. Social Vibes
   Today’s cannabis isn’t about hiding in the garage — it’s about curated experiences, shared moments, and a vibe that alcohol can’t quite match.

🍻 Bye Beer, High Hopes

Alcohol sales are dipping with younger demographics, and cannabis is stepping in to fill that space. From infused beverages to low-dose edibles and pre-rolls for every mood, the weed game is evolving fast — and millennials are leading the charge.

So next time someone says, “Wanna grab a drink?” — don’t be surprised if the answer sounds more like, “Let’s roll something up.”